(632) Hook Story Offer Framework AI Podcast – YouTube
Transcript:
(00:02) [Music] ever feel like um you’re shouting into the void online trying to you know get your product or service noticed you’re not alone it’s tough out there it is and today we are diving into a framework that might just be the answer to our prayers okay it’s called hook story offer I’ve heard of this yeah it sounds deceptive simple it does yeah but it’s seriously effective when it comes to selling online right and to guide us on this deep dive we have some exerpts from clickfunnels blog oh good you know these
(00:41) guys practically wrote the book on sales funnels they did yeah so they definitely know a thing or two about turning scrollers into buyers absolutely yeah they’re the Masters yeah what’s so fascinating about this framework I think is how it mirrors the way our brains are actually wired it’s almost like a cheat code for grabbing attention and building trust especially in this world where we are just inundated with information it’s true okay so let’s break down each part of the hook story offer starting with
(01:10) the hook okay how much time do you think you really have to stop someone from scrolling on like Instagram or whatever oh my gosh not long probably like 3 seconds maybe less probably less you’re right which is why crafting that hook is absolutely crucial oh yeah if you don’t hook them instantly you’ve lost them put gone yeah so it’s about triggering almost like that Primal curiosity that itch in the back of your brain that makes you need to know more like that feeling when you’ve seen like a movie
(01:41) trailer and there’s a plot twist yeah you’re like what you have to see it yes exactly and clickfunnels themselves they use this so brilliantly okay I don’t know if you’ve ever seen it but they have one ad campaign and it’s these strange visuals kind of almost jarring and the headline is why my websites don’t work oh yeah yeah yeah and you’re like what that one stopped me dead in my tracks like wait my website doesn’t work how do they know that they know and it’s just like that they’ve got you hooked
(02:12) because they’re presenting a problem that challenges you know everything you thought you knew right right it makes you crave that solution okay so it’s all about creating this kind of open loop in the viewer’s mind that they’re then compelled to close so it’s not about being loud or flashy it’s about being intriguing yeah you’ve got to tap into that natural human curiosity but I mean grabbing attention is only half the battle right it’s true you have to keep them engaged right and that’s where I
(02:41) think the power of story comes in yes 100% so you’ve stopped someone mid scroll with this amazing hook right now what how do you actually reel them in with a story okay so this is where I think it gets really interesting because you have to tap into something much deeper than just logic right it’s about emotion people buy for emotional reasons and a good story connects with them on that level like anyone can say my product’s the best or my product’s the cheapest right but a story makes it real
(03:15) totally it makes it relatable and makes it human and memorable memorable yeah yeah yeah think about um clickfunnels uses this example in their blog immediate wtr yeah the coffee alternative the coffee alternative what’s so brilliant about their I’ve in some of their ads is how they use their founder story okay and he talks about struggling with coffee addiction which I mean so many people can relate to that so many people it’s like almost everyone right yeah and so when they’re telling that story it’s
(03:47) like they’re saying hey we’ve been there we get it we felt that pain that frustration B here’s the solution yes we found a solution it instantly builds Trust people are more likely to believe a story than like a straightup sales pitch right because it feels less like they’re trying to sell you something totally and it feels more authentic right yeah it feels more real and another thing that clickfunnels talks about is starting a story not at the beginning but starting in the middle of the action at a pivotal moment yes to
(04:19) really grab the attention oh like how Russell Brunson does it on the traffic Secrets landing page yes he jumps right into that moment where he’s launching clickfunnels and he has no idea if it’s going to work right if anyone’s going going to sign up and you’re just like on the edge of your seat you’re like oh my gosh is this going to work yeah is this going to work out for him and that’s the Brilliance of it is he’s drawing you in with the suspense right he’s making you feel like you are a part of his
(04:43) entrepreneurial Journey which is really clever it’s not just a sales page at that point it’s a story it’s a story of risk and struggle and then ultimately Triumph exactly and because you’ve experienced that with him those emotions Through The Story You’re much more receptive to his offer when he finally presents it right because you’re like man I was right there with you on that Journey let’s do this I’m invested now yes exactly but even the most compelling story you know it needs a strong offer
(05:18) to really seal the deal of course and that’s where the offer part of the framework comes in right and that’s more than just here’s the price all right so you’ve hooked them right right with that juicy question you pulled them in with this amazing story now it’s time to make them an offer they can’t refuse right yeah but it’s not just about presenting your product or your service right it’s about how you frame it okay it’s about maximizing the perceived value clickfunnels talks about this about
(05:46) making people feel like they’re getting way more than what they’re paying for yes which I mean who doesn’t love a good deal exactly it’s like a classic marketing principle yeah but again clickfunnels just takes it to like another level okay okay so let’s go back to that traffic Secrets landing page we were talking about yeah yeah yeah and let’s break down how they structure their offer okay so they got me with the story I’m invested what’s next okay so first they create a sense of urgency
(06:13) right okay they’ve got this limited time offer oh yeah yeah and this is so smart because it Taps into our fear of missing out right that scarcity principal that we’re all familiar with get it now before it’s gone forever yes exactly so even if you’re on the you know about buying this thing that little voice in the back of your head is like oh but what if it’s not here tomorrow I have to act now yes exactly and then it gets better or I mean smarter I guess okay they sweeten the deal even more by adding bonuses oh yeah
(06:46) which adds even more perceived value right it’s like you’re getting all this free stuff on top of what you were already going to buy exactly who doesn’t like free stuff nobody doesn’t like free stuff exactly and then to top it all off they offer a money back guarantee okay yeah yeah yeah which basically eliminates all risk for the buyer right because it’s like hey try it and if you don’t love it send it back we’ll give you your money back no questions asked exactly they’ve reversed the risk right
(07:13) from the buyer to themselves right it’s brilliant I mean when you lay it all out like that it’s like well duh right but it’s amazing how many businesses miss these crucial steps it’s so true and it all comes back to this simple well not simple but this easy to remember at least frame hook story offer and when it’s used correctly like it could be incred powerful it’s like you were saying at the beginning it’s almost like a cheat code for selling online yeah well maybe not a cheat code but it’s
(07:43) definitely a proven strategy right like it’s about understanding basic human psychology right and then applying these principles to your marketing yeah so to wrap things up for our listeners if there’s one key takeaway from this deep dive it’s don’t underestimate the power of a good story and a well-crafted offer absolutely because by combining those two things you can turn those scrollers yes into like loyal paying customers that’s what we want yes and that is the secret sauce to selling anything online
(08:15) really it’s true and it works across Industries across niches it’s really powerful stuff so next time you’re thinking about your online presence whether it’s your website copy your social media posts whatever ask yourself does it have that hook story offer good question and if it doesn’t maybe it’s time for a revamp yes 100% until next time happy selling everyone happy selling [Music]
