Summary
– [00:06] Brad Hart emphasizes the importance of collaboration for entrepreneurs, noting that it can drive significant growth and success.
– [01:04] He highlights emotional energy management as crucial for personal development and overcoming mental health challenges in entrepreneurship.
– [08:22] Successful masterminds rely on three key factors: results for clients, building strong relationships, and achieving recurring revenue.
– [08:45] Leading indicators for masterminds include clarity, content, and community, where clarity helps set direction and community fosters accountability.
– [11:29] Brad shares his view that transformation occurs more effectively in a group setting compared to conventional courses, enhancing learning outcomes.
– [12:02] He discusses the evolving role of AI in entrepreneurship, emphasizing its potential to streamline research, improve marketing efficiency, and assist in content creation.
– [23:05] Brad suggests using AI to help connect mastermind members by analyzing their profiles and making suggestions for meaningful matches.
– [26:21] He advises entrepreneurs to embrace the growing market for masterminds and adapt to changes in the educational landscape driven by technology like AI.
– [31:18] The mastermind model is presented as a lucrative avenue for entrepreneurship, allowing for shared learning and income generation while cultivating valuable relationships.
– [34:07] Brad encourages taking action today to plant the seeds for future success, emphasizing that starting a mastermind can lead to significant financial and community benefits within five years.
Watch the Video
https://www.youtube.com/watch?v=o4vDBOhaaa8
Full Transcript
[00:00] Here’s something that most entrepreneurs keep forgetting: you can’t do it all by yourself. Many times, collaborating with others can help you achieve a new level of growth, and that’s exactly what Brad Hart realized early on. Brad Hart is an entrepreneur and mastermind expert with over 20 years of experience. He’s built and managed successful companies across real estate, trading, and marketing, achieving a remarkable 106% return in a single year with his hedge fund, Artw Capital. Having participated in over 50 masterminds, he has launched more than two dozen himself, including a local group of 450 members. Brad is passionate about the power of collaboration. As a founding member of the Knowledge Business Blueprint team alongside Tony Robbins and Dean Graziosi, he’s helped thousands launch their own masterminds, especially when you know the inevitable human stuff comes up, like anxiety and depression. Being a real person who has feelings, I think we all struggle with the challenges of being human, mental health issues, etc. If you don’t have a great way to deal with that, it’s just going to suck energy from your life. I think that’s the biggest thing for me, at least in the last few years, is just that emotional energy management.
[01:04] Today, he’s here with us to share his insights on the power of masterminds to grow your business, connect with like-minded individuals, as well as how you can leverage AI to build a thriving community. Welcome to The Creator’s Adventure, where we interview creators from around the world, hearing their stories about growing a business. Hey everyone, I’m Brian Maaly, the founder of Heights Platform. Let’s get into it. Hey Brad, welcome back to the show!
[01:39] Thank you so much for having me, Brian. It’s great to be back!
[01:42] Yeah, it’s been about a couple of years since we last talked, so it’ll be nice to catch up and talk some more about what you’re doing. One of the first things I want to ask you, though, is a question I started asking on a show that I don’t think I was asking when I first talked with you. That is: what is the biggest thing that either you did or you are doing that has helped you achieve the freedom to do what you enjoy?
[02:12] That’s a great question, Brian. It’s certainly not one thing, but I would say some of the bigger ones are consistently working on myself, consistently working on the way I show up, and energy management. I’m just consistently asking myself the question: what’s been hard, draining, beating my head against the wall versus what’s been filling my batteries and making me excited? Especially when you know the inevitable human stuff comes up, like anxiety and depression. Being a real person who has feelings, how do you shift from that into a place of gratitude, grace, and acceptance, putting one foot in front of the other and getting back at it? I think we all struggle with the challenges of being human, mental health issues, etc. If you don’t have a great way to deal with that, it’s just going to suck energy from your life. It’s like trying to run with lead weights on through the pool; it’s just not fun. So I think that’s the biggest thing for me, at least in the last few years, is just that emotional energy management. Tony Robbins, Landmark, and NLP have all been really helpful with that.
[03:14] Awesome! So you’ve helped many people launch their own masterminds. How has your approach evolved or changed, if at all, since our last conversation?
[03:25] Yeah, great question! I would love to share a story that kind of grounds some of this. You mentioned before we started recording, actually, that everyone wants to know what happened with Tim Ferriss, so can I tell that story real quick?
[03:39] Yeah, absolutely!
[03:40] So basically, long story short, I left my hedge fund. I was kind of spiraling; my dad had just passed away. I had this opportunity because I met Tim at a gym, of all places—just two Long Island bros shooting the breeze over some weights—to go to Africa with him. He had done this big launch, and it was like his second book, and he was going really big. He said, “Hey, if you buy a thousand books and help me get on the bestseller list, I’ll take you on a trip to wherever.” I thought, “Oh, that sounds pretty cool! It sounds like a cool opportunity to spend 10 days with one of my heroes.” I’d read his book seven times. I reached out to Charlie, who was working for him at the time, and I said, “Hey man, what’s the deal with these trips?” He said, “Oh, the crazy part is we’ve gotten a lot of requests, but they’re all people that Tim would never be caught dead in a foreign country with for 10 days. He met you, and you were cool. You guys chatted, and he didn’t think you were a psycho. We’re both from Long Island; we had some things in common.” He said, “Yeah, if you want to do it, go for it.” So I bought the books, donated 900 of them, and got 100 of them delivered as Christmas presents that year, which was still enough to block the entire garage of my house and make my UPS guy curse my name. But we ended up going to Africa, which was the place I selected. I think the options were India, Africa, or Argentina, and I thought, “When am I going to go to Africa?”
[04:46] So we got on a plane, went to Lamu Island in July of 2011, and a bunch of crazy stuff happened on that trip, which I won’t get into for time’s sake. But I got malaria on that trip, we got to help lift people out of poverty, I almost got trampled by donkeys, I got to see elephants and giraffes, and I even played golf with the president and the general of Kenya, who were right behind us yelling at us in Swahili because we sucked at golf. Just wild stuff! But the one thing that really sticks with me and is relevant to the story is that we’re at this hotel on Lamu Island, looking at the water, and Tim sits me down and asks me, “What do you want to do with your life?” I told him about where I was at, and he could tell I was stuck. He said, “Hey, do you want to go to North Korea?”
[05:16] I said, “North Korea? Why the hell would I want to go to North Korea?” He said, “Oh, my friend’s running a mastermind group there. I think you should go; I think it’d be really good for you.” I was like, “Oh, I’m 25 at the time. Well, who’s your friend?” He said, “Well, I can’t tell you; he’s a very private person, a very famous person.” I said, “Okay, are you going to North Korea?” He said, “No.” I thought, “Why do I want to go to North Korea?” So I refused to go; I said, “I’m not going to North Korea, Tim. Sorry.”
[05:50] But I got back to New York, recovered from my malaria, and a couple of weeks later, I was sitting in a café near Mercer Street where I worked at the time. I got this email from Neil Strauss, and it was a photo of him with a bunch of dudes in North Korea doing a mastermind group, launching a mastermind group. I thought, “What are the odds?” So I reached out; I had met Neil years prior because I followed his books and stuff. I said, “Hey, tell me about this mastermind group.” I talked to this guy and ended up joining, and it became one of the most incredible experiences of my life. That’s how I was kind of brought into that world of being surrounded by people who want to better their lives, who want to help each other succeed, and who want to grow. I grew; I lost weight, got in shape, and had my first million-dollar business that I ended up exiting from, which was a hedge fund. All this crazy stuff started happening for me, and masterminds were the reason.
[06:55] Fast forward, I finally start going to Tony Robbins, getting my life together, and I start an actual mastermind. That was like the next thing, and that’s where it really started to come alive for me. I started to see other people transform, and I realized, “Oh, this is a pretty cool business model.” I had been consulting and coaching and doing the one-on-one thing, but if you’ve ever been in one-on-one consulting and coaching, or you’re an expert, or whatever it is, it’s like the grind. It’s the income roller coaster. You have to market, sell, and deliver, and then all of a sudden, you’re back to square one. It’s just not sustainable.
[07:26] So if you want to think about the target of a mastermind, I realized over many years of doing this that there are leading indicators and lagging indicators. Your leading indicators are three C’s, and your lagging indicators are three R’s. We’ll start with the lagging and then go to the leading. The results you want are just that: results for your clients, relationships with your clients and each other. Everybody that’s in the mastermind is the force multiplier—not just results, but also relationships and recurring revenue for you. If you can get results with your clients and they can get what they need, they’re not going to leave. They’re going to get what they need, but if they don’t have a relationship or anything keeping them there, they’re going to go away. They’re going to be mercenaries; they’ll
[10:03] People are paying attention to this episode, and in my audience, they’re familiar with courses and communities but not so much with masterminds. They may be thinking right now, “Okay, content, got it. Community, got it. The clarity part, I feel like where they might struggle.” Because they’re used to saying, “Okay, here I made a course; there’s this defined result I’m going to provide.” But now with the mastermind, they’re thinking, “Okay, I gave it; I made the content. Now what happens, like year two, for example?”
[10:35] Yeah, great question. And this was the big unlock for me. By the way, I love courses. I create courses. My wife is an incredible course creator; her name’s Jasmine Jante. Look her up! She’s got an insane done-for-you course agency that’s awesome—JasmineJante.com. Small plug for my wife! So, I’m hit on courses being a commodity. Real transformation, quick transformation, specific custom transformation happens in a community with peers, facilitated leadership, or some sort of curation.
[11:07] That clarity piece is so important. If I just tell you, “Go watch this video,” you’re going to get a bunch of stuff that you’re not really looking for. But if I first take 15 minutes to drill into what is really going on and then recommend, “Oh, go watch this specific module,” or “Go watch this specific training to get your next result,” that’s a whole different ball game. And that’s what a mastermind allows you to do. That’s how you get results with your people once you have the content. And, God help you, if you’re just creating content willy-nilly because you think that’s what people need, you’re going to have a hard time. You’re probably going to miss the mark more than you hit it.
[11:44] Yeah, that piece is so important.
[11:46] Yeah, I agree completely. So, in our last episode, we didn’t really talk about AI. That was just before AI became such a huge thing that it is today. What are your thoughts on AI in the role of entrepreneurship?
[12:14] Yeah, I love AI. I mean, I’m diving down the rabbit hole. Honestly, I was kind of super early on a lot of things. I was in the crypto space early. In 2009, I started looking at Bitcoin and started buying them. You know, Ethereum in 2015—so that’s one example. But I was early on blogs, I was early on websites, e-commerce agencies—like all this stuff that I’ve done over the years, I was pretty early on. You know, behind the big curve. AI, I actually held off on because I knew the way my brain works and I knew what I was focused on at that time. I knew if I got into that rabbit hole, I would have a really hard time getting out of it.
[12:44] And if I’m being fair, the first few interactions I had with it, Brian, I wasn’t impressed. I wasn’t like, “Oh my God, this is amazing; it’s going to change the world!” yet. It just wasn’t there yet. And we have to make the distinction: AI in entrepreneurship is ChatGPT—that’s what everybody talks about. But there’s AI that can learn the game, go, and beat the best players in the world, like machine learning. You give it a rule set, and it’ll just go iterate and do a billion games and figure out how to win. And then there’s AI that powers drones—AI is a big thing.
[13:19] So specifically, I’m going to talk about LLMs because I think that’s what most people are familiar with. It just wasn’t there yet, and now it is there. Now these LLMs, I’m having conversations with them every day, and it’s actually providing a crazy benefit in my life because I have a non-emotional, non-judgmental entity to discuss my craziest obsessions with. Like, I want to go find Atlantis. I can plan that out to the dollar. I can go find the spot on the map, figure out the transportation and the costs, what it would take, who I would need to have, and what kind of liar I should use. I can have wild conversations with this thing.
[13:49] And that’s the research side, the feasibility side. I can talk to it and code things. I can say, “Hey, I want to do this in Make, and I want to make this with FormWise, and I want it to plug into GHL,” or whatever tools you’re using—insert Kajabi, insert whatever. “How do I do that?” And it’ll give you step by step by step. And then when you find it hallucinating or you get stuck, you can just literally screenshot what you’re working on, send it to it, and be like, “Hey, this is where I’m stuck. What do you think?” And then it’ll give you the next step.
[14:20] So, you can kind of, without a lot of technical expertise, start to really iterate quickly. And then finally, I think the third thing is it just supercharges all the marketing stuff. So, like when you used to think about a partner launch or launching your course or launching your mastermind or any of that stuff, you knew you had to build some emails, you had to build some partner content, you had to build a website, you had to build this, you had to build that. And like you’re looking at legitimately dozens of hours for each phase to get all that done. And if your team’s not that big, a lot of it falls on you.
[14:51] You know, and it’s challenging. At the very least, you got to review it all. And if you have AI that can get you 80-90% of the way there on a lot of the stuff, then you could just go through it, review it, tweak it, make it better, update the prompt, etc. You can rapidly draft stuff and be ready to go in a fraction of the time. So that’s a cool use case.
[15:26] I’ll just share three for now because I’ve got 300, but I think as time goes on, it’ll continue to become great. And I think for course creators specifically, you can train AI on your content to get a very specific result. So you can start to build tools for your clients that are like, “Hey, it does this thing. I’ve trained it to do this thing based on my proven content.” It’s not winging it; it’s just playing in the sandbox I created, and it can get you this result in record time.
[15:56] So we do that with our offer contents and things like that. In fact, I have one that you can check out. It’s just BuildAMastermind.com/OfferAI. I think—let me just double-check that.
[16:30] Uh, OfferBuilderAI—that’s what it is. Okay, so you go to BuildAMastermind.com/OfferBuilderAI, and I don’t know if you can see my screen or not, but just walk with me here. So you jump onto the page, get my AI Easter egg that helps you construct a scalable offer in 120 seconds. So, okay, I want to build a mastermind, and I want to do it quickly, and I don’t want to get stuck.
[16:56] So, like, I used to bring people into my program, and the first waypoint was, “Hey, build your offer. Here’s your five prompts. Go do it. Spend an hour, block out the world, and do it.” I chased people for three weeks to get this done. Now they can throw any half-ass idea of a mastermind into this thing and get it back in a minute or two, and it’s like 80% of the way there. They can begin to market research, iterate, and get people on the phone. So, like, it just speeds everything up and gives people quick wins.
[17:30] So if you’re creating content, again, don’t create content before you have clarity on what people are really needing and wanting. But if you’re creating content and then stopping there and not using ChatGPT and AI to supercharge it, I think you’re also leaving a huge amount of money on the table. So check mine out. You’ll get in my group. We have a cool school group. The link to that is just Marbles.com/CreatorsCourses. You know, people like that who want to build, yes, masterminds, but also tools to build AI.
[17:56] Because, yeah, I’m the mastermind guy. I’ve been doing that a dozen years, and it’s great, and I love it. It’s my favorite model. But if you are behind the times on everything else, you gotta upgrade your skills.
[18:32] Yeah, well, I think you identified it right there about saying how you go chase after people to try to get that done, and now they can just give that to the AI. So if somebody’s listening to this and wondering, “Man, I hear these people talking about getting all this value and leverage from AI, and that’s not happening for me,” then I think it’s really doing what you just did and figuring out, “Okay, where is something you have to do in your company or organization?” Like, a customer always has this kind of question or this kind of thing that you have to help them through, and you can’t just make an article about it because somebody’s got to think about it in some way and decide on some framework. You can take that framework and how you would review it, give it to AI, and now AI
[20:03] Um, I think you’re missing something because it’s not a replacement for you. I don’t know that it’ll ever be a replacement for you, but if people can get a timely answer that’s like 80 to 90% of the way there, they can then come back and ask clarifying questions. It’s 24/7, and it doesn’t require any of your input because you’ve already done the work to set it up. That’s a game changer.
[20:33] Yeah, the 24/7 aspect and the fact that it’s not only available around the clock but also instant. Even with a live chat, if you were sitting there, you still have to think about it and type it out. It might take a couple of minutes before you get back to them. AI is literally just, “I have this idea; here’s the question; give me something back.”
[20:56] Well, try getting Tony Robbins on the phone. That guy has a million-dollar-a-year coaching package and a three-year waiting list. You’re not going to get him as fast as you’re going to get Catbot, or myself for that matter. It’s getting more difficult to help everybody who asks for help without charging a really high premium for my time. My time is my inventory; I can’t just give it away for free.
[21:05] So, as you go along, you have to recognize, “Okay, I’ve got a warehouse of my inventory. I can’t let people sneak in and just grab whatever they want and walk out; that would be stealing.” If I had a physical product, that would be the scenario, but we’re allowing people to do that with our time all the time.
[21:39] Yeah, we’re getting leverage with courses and masterminds, whatever we’re doing, but if we don’t have a system by which we can weed out the value takers and the battery drainers, and attract the people who actually value paying us and building a relationship with us so we can solve problems long-term and not just get quick hits, then we’re failing. That used to be content; that was the system. Now it can be content with AI, and that’s the new middle of the funnel, in my opinion.
[22:09] Yeah, so I’m curious—this is something that we’re actually working on, and I’m curious about your thoughts on it. We’re working on it more in terms of community, but I’m curious about thoughts for a mastermind. Because masterminds are generally going to be a little bit smaller, have you considered using AI to match mastermind members together a little bit better?
[22:40] For example, with community, the promise and one of the benefits of it is that you can make these connections with people. You find out, “Wow, I met this person through the community; it’s really beneficial.” But especially with a large community, more and more, that ends up being a chance encounter rather than a planned thing. For an individual to say, “Alright, I’ve got like 10,000—even a thousand people in the community I’m going to help,” it’s not really feasible.
[23:11] So, I have a simple solution. Have you built it? You want to know what it is? We could build this prompt right now. I say intake form, Google Sheets, whatever, pumps into a spreadsheet. Train the AI to go through and look for keywords and say, based on the information in the spreadsheet—what I’m looking for, what my superpower is, what kind of company I run, da da da—suggest three possible matches for this person.
[23:45] Then it goes through and says, “Okay, they should talk to Dave, Sally, and Joe for these reasons.” You just keep iterating on that prompt until you get reliably some really solid connections. Because you’re a super connector, I’m a super connector reluctantly; I know a lot of people. I could make a lot of connections, but my brain doesn’t always make those connections in real time when needed, and I forget who I know.
[24:16] That’s the problem with being a meat suit; you lose data here and there when you format the hard drive occasionally. So, if you were to create that spreadsheet and just have it be an ongoing thing, continue to make it better data, you continue to train the prompt. Anytime, let’s say once a quarter, somebody who’s a VA or whoever could go in, run that prompt, reference the sheet, and suggest three introductions. They could vet them based on, you know, or just send them to you and be like, “Hey, I think I should introduce Joe and Jane and Bob to Dave and Sally and Joe,” whoever, right? Just click approve, and you’re good to go. That could be a consistent value add for your mastermind.
[24:46] That would be the way I would approach it.
[24:48] Yeah, so we’re going to do something like that. I think the intake questions are the way to go with it. But then, instead of just having specific rules in a prompt, like saying, “Okay, well, if they said this or that,” we’re actually going to look at how AI can retrieve information. It can understand vector similarity—the actual meaning behind words.
[25:16] So, two people might say completely different words in a way that doesn’t match something, but AI can tell, “Alright, these two people have some kind of connection based on these things,” and bring people together that way. I just want to pause because this is a big banner thing that everybody messes up: AI does not replace humans; it helps humans do their jobs faster and more efficiently. So it’s got to be AI with human review, and the human makes the decision to make the introduction. If you throw that piece out, results will go off the rails; they will not go well.
[25:51] And if you end up building that before I get to it, please share your prompt with me. I would love to check it out.
[25:56] Alright, any other advice you would give to entrepreneurs looking to better integrate AI into their business, especially in terms of involving a mastermind group? Those are the ones that come to mind for now.
[26:21] You know, when I first started masterminds, they weren’t as mainstream as they are today. If we just look at the whole educational world, you have $6 trillion being spent K through university per year, which is a tremendous amount of money. Online education is like $350 million, so about 5-6% of that. Masterminds, courses, and all these events—like, I think masterminds are $40 billion or something like that, and then courses are whatever billion. They’re chunks of that.
[26:54] So, understand you’re in a growing market. It’s not going to grow in a straight line; sometimes it’s going to grow, sometimes it’s going to contract, and sometimes there’s going to be a big land shift like AI that separates the wheat from the chaff. The people who adopt it and get really good at it are going to have a competitive advantage.
[27:28] Just understand where you’re at and realize there’s a big wide ocean out there. Even if you perform the same service or teach the same types of things as somebody else, and somebody likes you better or only knows about you versus the other person, that’s your client versus their client. So just don’t get discouraged about what we’re all experiencing right now.
[27:54] It’s like, “Ah, these clients aren’t paying,” or “Oh, this is happening,” or “Oh, that’s happening.” Interest rates are all up in flux; the election—there are just a million reasons that you could have survived that. It doesn’t really matter. I’m just saying if you’re in doubt, zoom out. You got to widen your pipeline; you got to upskill yourself; you got to make sure you’re doing things that nobody else is doing.
[28:30] Learn from other people. Don’t be afraid to jump into school groups and learn from whoever about whatever with regard to AI. I just picked up a book about AI that Facebook recommended to me on a feed. You know, like 20 minutes before this call, I was looking through this really cool prompt about how to create a life insurance selling chatbot, and I’m like, “Oh, that’s pretty awesome.”
[28:54] I’m a life insurance agent; I won’t go sell life insurance, but that would be a cool thing to have as a tool, or I could refer it back to my people who do sell life insurance and add value to them. Knowing more things never hurts you. Helping people—and if you’re going to run a mastermind, and relationships are one of the vectors, one of the lagging indicators that you are aiming at—you need to get good at understanding the playing field you’re in.
[29:28] You need to have a checkbox for that particular person. So, like, Brian might be one of my AI checkbox guys, right? If somebody says, “Hey, I want to build something specific in AI,” or “I want to learn about AI,” I’m going to say, “Go check out Brian and the Heights platform and all that great stuff.” You just become more valuable not by knowing everything but by knowing enough to be dangerous and knowing who the right person to connect with is.
[29:58] That’s the mindset piece I think that shifts. Another quick example: I did an event called Mastermind of Millions seven or eight years ago now, and since then, I became partners with the person. We did four of them together, and that’s a whole other story. But when I went originally, I went to the VIP night, and at the serving line on the buffet was a guy with these blue husky eyes who
[30:06] We’ll go to China and Hong Kong and do product fairs every year. We’ll just take them over there; it’ll be great. So, he said yes, and in two weeks, we raised 35 grand from 35 people at a thousand bucks, which, you know, was a beta intro price. They had to deal with their own travel and all that good stuff, and we took them to China and Hong Kong. It was awesome! We spent two weeks out there, and just like I thought, they took better notes than I did. They asked better questions than I would have and ended up building a partnership that became a seven-figure agency on the back of that. In addition, we put more money in his pocket, and he had a better time doing less.
[30:38] The model is everything, gang. Even if you’re not the expert on the thing and you just want to learn about it, you can still use the Mastermind model to make that happen. You look like the hero because now you’re the leader of the group, and even though you’re not the expert, you put everything together. Everybody knows your name, and they’re more willing to do business with you, trust you, and like you. I still keep in touch with people we went on that trip with who are awesome. I don’t know how I got on this crazy tangent, but I think it’s important to understand that.
[31:13] My next question was going to be: can you share a story that’s impacted your journey? And so that’s it; that’s perfect. This is why I teach what I teach and why I do what I do. If I had to throw everything else out and start over, masterminds would be the one thing I would keep. That’s exactly how I would build my network again; it’s exactly how I’d build businesses again. It’s exactly how I would discard everything else I was doing because I can make money while I learn. Nowadays, I’m kind of moving towards the end of my journey of being a teacher, a public figure, and doing all that stuff. I have other journeys I want to go on in life.
[31:46] So, I made a decision recently where I’m only going to work with 750 more clients. That’s not some fake scarcity, and I’m not going to change my mind later. No, it’s like I’ve worked with a lot; I’ve had a lot of great results—from six figures to my best client doing eight figures and accumulating 3,000 doors in a real estate Mastermind. I’ve been there; I’ve done that. I can teach it, I can help. We’re working on Bam 3.0; we’ve got all these cool tools, we’ve got all this stuff, and I have room for 750 clients in my life. Maybe they’ll take a couple of years, and then I’m done. That’s it. I either hand it off to my team, or I sell the company—whatever it is. But I walk away; I’m putting a period at the end of the sentence.
[32:16] If this is something that you’ve always wanted to do, I don’t know anybody else who’s teaching it at the level that I’m teaching it and is as accessible as I am still. Yeah, there are people out there who get this stuff and understand it as well as I do, and they have that kind of experience. They’ve been a part of 50-plus masterminds, and they’ve started masterminds and joined masterminds costing 100K plus a year. They’ve written books on masterminds, but they’re a very small number of people, and I happen to be one of them.
[32:52] So, if that’s on your roadmap and that’s something you want to create to increase your income and impact in less time, and help more people without filling your calendar full of calls, focusing on high ticket versus memberships in small chunks—which is just as hard to sell and way less profitable—then I say reach out and check out my book. I have another one coming out soon. You can go to 8minutemastermind.com just to get a sense of if you like my vibe. The new one is coming out soon; I’ll let you know when that drops. 8minutemastermind.com is free plus shipping; you pay six bucks, and it’ll ship anywhere in the world. If you don’t love it, we’ll refund your six bucks. So, that’s my offer for you.
[33:24] Awesome! All right, well, Brad, before we get going, I have one more question for you. On the show, I’d like to have every guest ask a question to the audience. I don’t recall what you asked last time, but I’d like you to think of something again. If you could ask our audience anything—whether it’s something you’re curious about or just something to get everybody thinking—what would that be?
[33:56] What if you had done one of the things we discussed today five years ago? Maybe not AI; it wasn’t quite there yet. But what if you had started a mastermind five years ago, and now you have a mastermind with 50 to 75 people? They’re paying 15 to 25K a month, and you’re doing legitimately a million dollars a year. You meet up with this mastermind three times a year, maybe go on vacation with them in the summers. They’re some of your best friends; they’re a family of choice. They’re all connected to each other, getting crazy results, and you’re just kind of there as the facilitator. You’re not necessarily having to be the expert guru; you bring in the speakers, you bring in the sponsors, and you have a small team—maybe one or two people—to help you manage that. But you have a legitimate seven-figure income stream that’s 50% plus profit.
[34:27] Well, you can’t go back in time, but you can plant the tree today. You plant the tree by getting started, right? You check out the book, see if it’s for you, if it’s the right fit. You reach out to me, we work together, and we make it happen. Five years from now, that could absolutely be a reality. Like Jen and Stacy—they came to my mastermind in 2019 or 2020. They caught the bug; I worked with them, helped them launch their mastermind, and got them their first $150,000 in clients referral-wise—just me directly referring to them because they had a really killer offer and were doing something in real estate, multifamily.
[34:59] That has since grown to be an eight-figure mastermind on top of having gotten 3,000 doors of real estate in multifamily. They’ve built insane wealth, they’ve helped a lot of people, and they’re just getting started. So, five years seems like a long time; it’s really not, and it’ll be here before you know it. What is the decision you’re going to make today that’s going to set you up for that?
[35:24] Awesome! All right, well, Brad, thanks so much. Thank you, Brian, and I’m grateful for everybody listening today. I’ll see you on the other side.
