Is Guest Posting Worth It?

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Forbes, Entrepreneur, Huffington Post. Guest posting, do you think it’s worth it?

You know what? If you do, just leave your comment with yes. If you don’t, leave a comment with no. Today I’m going to share with you what I’ve learned from over 1,000 guest posts.

That’s right. I’ve written over 1,000 guest posts. Yes, it hasn’t happened over the last year. It was many, many years of building it up, but I have written over 1,000 blog posts just in English. That’s a ton of content!

Is it worth it? I don’t do it anymore, so you’re probably like no. But you know what, I’ll tell you the answer, and it’s a bit more complicated than just a yes or no answer. If you’re in the B2C niche guest posting is not worth it because the amount of traffic and business generated is so small, you won’t make enough revenue to justify the time.

But on the flip side, for B2B, it is worth it, and you can make a ton of money. I’m talking about millions of dollars. I can even give you an example of how I’ve done well through guest posting, but it’s not what you think you can’t just release a guest post or two guest posts and do well.

When I started guest posting, I would write one or two articles a week and figured I would get a ton of business from just that. Guess how much business I drummed up from it? Little to none.

But after doing it for a year or two, what happened to all my articles on Entrepreneur, and Inc., and Forbes about social media marketing and SEO and link building and digital marketing?

They started to rank on Google. The articles started getting a ton of traction. I wasn’t doing anything. Just over time, they naturally rank.

Businesses would see these articles and reach out to me. I would get business contracts from it. I wasn’t getting contracts that for $ 1,000.

Of course, those leads would come in, but I was getting six-figure contracts, and it was amazing, all because of my guest posts. I’ve done more guest posting than most people.

I had a team who helped me manage my whole guest posting schedule. I had editors who helped me out. Just because I was writing the articles didn’t mean I could edit and add images to them fast enough.

At one point I was grinding so hard, I was cranking out one guest post per day, seven days week. And they were short articles.

I streamlined to 700-word articles or 1,000 words just to crank them out left and right, and some of the topics were regurgitated. I would publish similar articles on Entrepreneur and Forbes. I didn’t care.

It wasn’t duplicate content. I would rewrite it, make it unique enough, but I was doing it so I can do quantity. After a year or two, it drummed up business, but in the short run, it was a big waste of time and a money loss.

Here’s the thing with guest posting, you should be doing it to build authority, a name for yourself and to drum up business.

After the first year, you’ll start seeing some results. After two years, you’ll dominate and start getting business, and you can generate a seven-figure income from it.

You build a business by becoming an authority in your space. I get $20,000 speaking engagements because people read my articles.

If you want to do it, do it, but do it for two straight years. And you have to do at least five articles a week. Doing a few here and there won’t accomplish anything.

Follow these strategies, and you’ll create a ton of income from guest posting, assuming you’re in B2B. If you’re in B2C, don’t waste your time.

If you’re not sure what kind of articles to write when guest posting, leave a comment below and I’ll give you some advice.

Best of luck with your guest posting.

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